Influence

I can admit it freely now.

The author admits that he’s been a patsy for his entire life. Luckily he doesn’t just knows that, but also knows how to get out of situations that try to use that weak spot of his for someone else’s profit.

There’s many ways to persuade, and many varieties of persuasion. Cialdini is a writing professor, making the set up of the book traditionally school book-ish. There’s an anecdote, data, a conclusion. That doesn’t mean that the material is dull, just a bit dense from time to time. A lot of what’s mentioned is recognisable (to me), but the addition of extra layers provide new information.

It took a few chapters before I really had an epiphany, but I guess that completely depends on what knowledge you start with. It’s an accessible insight to the human mind and action, and maybe one day – when buying a car for example – you can use it to get out of situations you’d otherwise be the patsy in.

Influence: the psychology of persuasion, Robert B. Cialdini, HarperCollins 1984